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Rachel and Eiléen Talking about their Journey of Smarketing International



Rachel and Eiléen

When talking about marketing, people tend to think about posting ads and putting up fliers on the wall. However, marketing is about much more than that and requires excellent planning and even better execution. Marketing essentially establishes the business’s face on the Earth by making its presence known on different platforms. When a company is growing, it will ultimately reach a threshold after which it will stop growing without proper guidance. Smarketing International is a leading marketing and consultancy based in Dubai, which helps businesses grow making use of all opportunities that are available. Smarketing believes in optimizing all the marketing efforts to generate the maximum ROI and focuses on increasing sales as one of the most important threshold.

Rachel Meuleman and  Eiléen Lee-Connor are the founders of Smarketing international and native New Yorkers with a combined experience of more than twenty-six years in different industries. They discover innovative and creative ways to help businesses generate more revenue.

Rachel and Eiléen have both worked with several renowned brands in the corporate world, such as Herbal Essentials, APCO Worldwide, DELL, Dallmayr, and Just Falafel.

The team at Smarketing International has a strong focus on innovation and creativity and thought leadership. The company takes pride in developing smart marketing solutions customized to fit all the needs and wants of any kind of business. These solutions give clients a chance to stand out from the crowd. Smarketing International also helps ME-based companies establish their presence in International and other emerging markets. 

Talking about the owners, Rachel and Eiléen have a combined work experience of over 26 years.  Eiléen has spent almost 13 years working in the GVV, developing and implementing different business strategies for sales, marketing, and PR. She has experience managing startups and is an established Beauty Expert adept at managing long relationships with different brands and clients. In 2019, Eiléen built a community for career women working in Dubai called WomenWhoWorkDubai on social media to help them connect and create opportunities. 

Rachel has been living in Dubai since 2007 and is an expert in improving the performance of a business. She is an expert in marketing, branding, and PR aspects of a company and has experience managing MNC and small businesses. Rachel built a social networking site called ‘Social Circles’ back in 2014 to create opportunities for over 15,000 members. She has spent her time working with various IT specialists and vendors as the Head of Regional Marketing. 

Eiléen and Rachel started the company Smarketing International to provide a unique marketing solution. They focus on the customer’s journey to develop strategies to strengthen their business in all aspects. Smarketing International fills the gap between the companies and the international market by creating opportunities for all the parties involved. However, Smarketing International has seen its fair share of troubles when starting its journey. The team’s main challenge was to develop a cost-effective way to provide the clients with their expertise and strategic introductions in the region. They also initially struggled to cater to various businesses that approached them as every business requires a personalized strategy fitting their requirements. 

However, Smarketing International has come a long way now and is set to scale in the international markets. They recently launched LinkedIn personalized profiles engagement packages to help senior executives to gain traction. They are currently a team of five people efficiently managing the workload and are very excited about the future. Considering the competitive market, unique marketing solutions are always going to be necessary. 

This duo is on a mission to revolutionize the world of marketing solutions with their out of the box ideas. They understand the market sentiments are willing to step out of their comfort zone to produce results. If you are looking for someone to take your marketing strategy and efforts to a whole new level, you can connect with Eiléen and Rachel on Linkedin.

Prajakta Kshirsagar is a Sr. Editor at The Entrepreneur Tab. She is also the Founder of Social Coverage Media, a 360 Digital Marketing Agency. She has spent around half of her career working with brands and businesses which were dominantly using classical mainline digital advertising and thinking.

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