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Top 5 Indian Celebrities that Invested in Start-up Company

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India is blooming as the new start-up ecosystem. In the last decade, there has been a seven-fold growth in start-ups in the country. Indian celebrities are now not only interested in endorsing a product or attending a launch, but they are also coming to the front ground as investors, taking an interest in businesses, and helping new age founders with financial support.

Here is a list of the top 5 celebrities that invested in Start-ups:

Priyanka Chopra Jonas

Priyanka Chopra has invested in a US dating app, Bumble, which is becoming quite popular in India. Founded in 2011 by Whitney Herd, Bumble is now one of the most popular dating apps with over 100 Million users across 150 countries!

Bumble is expected to cross a revenue of $300 Million by 2021. Our desi girl is not just an investor but an advisor and the brand ambassador as well.


 MS Dhoni

In 2020, MS Dhoni invested in an Indian start-up ‘Khatabook’. The Bangalore-based fintech start-up is an initiative to help small businesses manage their finances. Dhoni supports this idea and also is their brand ambassador.

The former Indian Cricket team leader also took 25% stakes in a Chennai-based start-up – Run Adam. Run Adam is a profitable brand that helps bridge the gap between aspiring athletes, players, and coaches. “I faced many issues in my initial days.

I look forward to Run Adam to overcome the lack between players and the right resources.”, Dhoni said in an interview.


Deepika Padukone

Deepika Padukone has invested in Drums Food International Pvt. Ltd. It is famous for its Greek Yoghurt ‘Epigamia’ and ‘Mishti Doi’. The brand successfully launched its online stores via various digital platforms like Reliance, Amazon, and others. The company is aiming to spread pan India across 50,000 stores.

Deepika invested in this venture via her strategic arm KA Enterprises LLP. Deepika will endorse the products and hold some equity in Drums Food. However, the investment remains undisclosed.


Hritik Roshan

cure.fit, India’s one of the most successful fitness brands, caught superstar Hrithik Roshan’s attention. cure.fit, a Bangalore-based start-up, founded by former Flipkart executives Mukesh Bansal and Ankit Nagori has a vision of making fitness more accessible to common people.

The platform integrates various aspects of health: cult.fit – physical fitness, mind.fit – mental fitness, eat.fit – healthy food, and care.fit – primary care on an all-in-one platform. Hrithik invested a massive amount of $878,200 (₹6 Cr) in the brand. He also signed a five-year contract as their brand ambassador in 2018. The company is all set to reach new heights after such strong funding.


Amitabh Bachchan

Amitabh Bachchan is well-known for investing in start-ups and businesses. In 2011, Big B made an investment of ₹6.27L in JustDial by purchasing 62,794 shares for Rs. 10 each. Big B is also the IPO’s brand ambassador.

Amitabh Bachchan and his son Abhishek have invested in a cloud service provider company, Ziddu, in recent years. The Singapore-based company describes itself as empowering, free cloud storage, global wallet, social commerce, and social gaming platform start-up. Big B and Abhishek jointly invested $250,000 in the company in 2015.


Final Words:

These Indian celebrities proved that a start-up could excel beyond its possible limits if it gets a good backup. Would you want to know more about such stories regarding start-ups and entrepreneurship? Then stay tuned with our blog.

Prajakta Kshirsagar is a Sr. Editor at The Entrepreneur Tab. She is also the Founder of Social Coverage Media, a 360 Digital Marketing Agency. She has spent around half of her career working with brands and businesses which were dominantly using classical mainline digital advertising and thinking.

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