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Shoopy raises $250,000 from Campaline Investments LLC and Redcliffe Capital




Shoopy is a retail startup for SMBs based in Delhi-NCR has raised $250,000 seed capital in the latest funding round. Campaline Investments LLC, based out of the USA, and Redcliffe Capital based out of Delhi, injected these funds into the startup.

Shoopy plans to utilize these new funds to expand the scale of the platform and business and to also R&D of new products launching them down the line.

Shoopy is founded by Amit Kumar and Indar Kriplani, IIT-Roorkee alumni that will help the startup owners to take their business digital, helping them grow their revenues leveraging the scope of social media and digital content libraries. They want the local and small players to go digital and give large retails a run for their money. This company wants to simplify and smoothen the journey of digital transformation, helping as many SMBs as possible.

Amit Kumar mentions, “We are also ramping up our team and planning to launch more products and functionalities for our target audience. The SMB sector in India has been mostly unorganized and deprived of technology so far, and we at Shoopy are constantly striving to change the scenario by ensuring that the best, easy-to-use, and most-affordable technology solution is available to each and every SMB in India.”

PaiPaipal Ventures, Campanile Investment LLC, Redcliffe Capital, Lotus Herbals, South Handlooms, and MTC Group were the key initial investors seeing the value in the proposition.

Indar Kriplani mentions, “At a time like this, we at Shoopy are bridging the gap in the market by offering a state-of-the-art, full-stack solution dedicated to small and mid-size businesses, thereby taking care of all their diverse needs/requirements when it comes to the digitization of their businesses.”

Shoopy has already amassed a customer base of over 40,000 retailers pan India. These retailers have adapted Shoopy as the base of operations for their online businesses.

Prajakta Kshirsagar is a Sr. Editor at The Entrepreneur Tab. She is also the Founder of Social Coverage Media, a 360 Digital Marketing Agency. She has spent around half of her career working with brands and businesses which were dominantly using classical mainline digital advertising and thinking.

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